Strategic Defaulters and Cash Flow Managers
According to a study by Experian, the recession and housing market meltdown has spurred some borrowers to behave in unexpected ways - so different in fact they have come up with category names:...
View ArticleCourt Rules Consumer can Revoke Consent to be Autodialed
The US District Court for the Southern District of California has ruled that a consumer can revoke their consent to be autodialed or receive recorded messages at their wireless number either orally or...
View ArticleBill Shock - SMS alerts are not enough
Are mobile service providers ready to comply with the FCC's proposed bill shock rules? From my perspective, the answer is "yes, but..." Before I explain what that "but" means, lets briefly define...
View ArticlePersonalization pays off
Since all of us are consumers, at one time or another we’ve had to communicate with the companies with whom we do business about some opportunity or issue in our relationship. Our satisfaction with...
View ArticlePersonalization Pays Off - Part 2
When communicating with customers, does personalization matter? Can you expect a return for the effort and expense of recognizing your customers as individuals? In Personalization Pays Off - Part 1,...
View ArticleInteractive Communications and the CRM Puzzle: The Last Mile of CRM
In the 1990s and 2000s, as broadband networks proliferated, telecommunications service providers struggled with what the industry coined as “the last mile problem.” High bandwidth networks crisscrossed...
View ArticleCatch 22 - Why Congress Must Modernize the TCPA
Joseph Heller does not get enough credit for coining the term "Catch 22". How many authors can claim a phrase that conveys so much meaning in two little words, immediately understood as a shorter yet...
View ArticleHTML5 - What is it and what does it mean to me? Apps not required?
Even if you're a Web novice, you may already have heard the term “HTML5” by now. You can almost feel the buzz amongst designers and web users! Google, Apple, Facebook and others have been constantly in...
View ArticleDon’t let Messaging Apps fool you!
Enabling text messaging as part of a cross channel application is the smart move. In a recent Wall Street Journal article dated Thursday, March 28, 2013, they talked about the rise of Messaging apps...
View ArticleBill Shock - SMS Alerts Are Still Not Enough
A couple years ago the FCC announced they were about to issue regulations requiring mobile carriers to take steps to reduce mobile bill shock, such as sending SMS messages to customers about to exceed...
View Article
